Design and concept of a promotional campaign for a retailer
TASK: Developing the concept and design of a promotional campaign to increase sales in hypermarkets and supermarkets on Tuesdays.
SOLUTION: Creating the mechanics and design of a promotional campaign that will attract not individual customers, but customers who come in groups of 2 or more people on Tuesdays.
MECHANICS:
Step 1: Come for shopping on Tuesdays with your loved ones.
Step 2: Say the secret code word "LOVE" to the cashier.
Step 3: Receive a 10% discount on your purchases.
PLACEMENT: Inside hypermarkets and supermarkets of the retail chain.
Posters
Shelf banners 160x800 mm
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